Indian Democratic Design - Indian Democratic Design
The secret sauce that uniquely positions Indian product companies to win big in global markets.. .
The secret sauce that uniquely positions Indian product companies to win big in global markets.. .
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locale | en_US |
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type | website |
title | Indian Democratic Design - Indian Democratic Design |
description | The secret sauce that uniquely positions Indian product companies to win big in global markets. |
url | https://demdesign.in/ |
site_name | Indian Democratic Design |
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a uniquely indian approach to designing innovative global products, girish mathrubootham, ceo & co-founder, freshworks inc., marcus engman, ceo & creative director, skewed productions, former head of design at ikea, principles of indian democratic design for global products, 1, simplicity, kullhad, these cups, which have been around for over 5000 years, illustrate how simple and scalable products can be sustainable and also stand the test of time., 2, self-reliance, amul, at the global level, amul made india the largest milk-producing nation in the world., 3, scalability, election, on boats, tractors, cars, through lakes, treacherous passes and teeming multitudes in cities, thousands of electoral officers travel every election year to set up polling stations so that no voter is unaccounted for., 4, craftsmanship, uru, the art of making uru — arguably the biggest ‘handicraft’ in the world — is as ancient as india’s millennia-old trade with mesopotamia., 5, affordability, chandrayaan 2, the space program of india had barely taken baby steps when neil armstrong pronounced his famous “giant leap” in 1969. a half-century later, isro is getting wide recognition for its scientific feats and frugal innovation., indian companiesbuilding globalproducts, phonepe, phonepe democratized digital payments in india by massively simplifying the user experience and building a reliable system that scaled to over 150 million users shortly after launch., one of our ambitious projects to democratize payments was our pos calculator. in india people mostly buy groceries from the local kirana store where the calculator is a constant. the shopkeeper quickly calculates and customers pay cash. we wanted to re-imagine this with a digital twist., rahul chari, co-founder & chief technology officer, phonepe, saregama india, india’s oldest music label saregama is now making a comeback, thanks to carvaan, a democratically-designed product conceived by listening to users. the simple, beautifully crafted device gives users a laid back experience., people above the age of 35, especially outside of cities, develop a fear of technology. they love our music but found apps complicated. “can you get us back to the world of cds where we used to put a cd or cassette in and the music started to play?”, vikram mehra, managing director, saregama india, forus health, moved by the plight of those going blind for want of timely diagnosis, this company created a simple and affordable eye-screening device, crafted to suit rugged conditions, to touch millions of lives globally., if consumer product companies could reach nooks and corners of india with tiny sachets, why was healthcare inaccessible and unaffordable, then? i started forus health to change that., k chandrasekhar, founder and ceo, id fresh foods, with a string of simple, scalable innovations, this idli batter maker came out of nowhere to disrupt the business and make fresh food accessible to millions., we started small: with just one grinder, one mixer, one sealing machine, one weighing scale, and a second-hand tvs scooty. we’ve scaled to serve affordable ready to cook indian food to a million consumers a day., pc musthafa, co-founder and ceo, indiandemocraticdesign atfreshworks, girish mathrubootham, ceo & co-founder, freshworks, 1, application of, simplicity, 2, application of, self-reliance, 3, application of, scalability, 4, application of, craftsmanship, 5, application of, affordability, join the movement, india, years, scale, innovation, users, everyone, work, cost, pay, them, just, take, global, possible, milk, payments, made, freshworks, simple, own, product, business, from, into, people, million, food, indias, world, started, customers, carvaan, also, making, democratic, large, need, phonepe, software, design, now, how, across, only, indian, more, products, using, music, make, demdesign.in.