Do you check the results of your SEO work? Or do you just look at your keywords ranking in Google?
If you can not read the data correctly from your SEO work, you are losing a lot! Web site analysis; site age, IP address, server type, Alexa rank, Dmoz registration, Google PageRank, index (Google, Yandex, Bing) map entries (Google, Yandex, Bing), social media accounts record (Facebook, Twitter, Google Plus, Foursquare, etc.), content and tags, page coding, meta tags, robots.txt and sitemap.xml file to use CSS standardization, file size, site loading speed, URL structure, broken link number, mobile compatibility, server security, meta- tag made according to eligibility criteria ..